When Global Influence Design
Written by Richard Benoit / June 2024
Politics x Design
Participating regularly in international design events provides us with a unique vantage point to observe the evolution of trends, the influx of attendees, and the overall market landscape. In recent years, it has become increasingly apparent how deeply global political contexts influence these aspects.
One of the most striking changes has been the sudden absence of Russian clients, who were once very prominent at major events before the onset of the war. This year, their absence was conspicuous, and they were replaced by a significant influx of Asian clients at Salone del Mobile. This shift is not merely a demographic change; it symbolizes a broader geopolitical realignment that could shape the direction of design trends in the coming years. The Asian market, with its distinct tastes and demands, is poised to influence global design aesthetics and priorities.
Brazil
In addition to this shift, the past few years have seen a notable rise of Brazil in international design arenas, particularly evident at ICFF and for the past three years at Salone del Mobile. Brazil’s growing presence in international design can be attributed to its economic vitality and political stability, which have spurred creativity and innovation among Brazilian designers. Furthermore, export policies for cultural and design products have enhanced their visibility and influence. This Brazilian dynamism is reflected in the increased number of exhibitors and visitors at events, and international recognition for figures like the Campana brothers and Paulo Mendes da Rocha, consolidating Brazil’s reputation on the global stage.
Moreover, the participation of Brazilian designers at events like ICFF and Salone del Mobile has brought a fresh perspective to the global design discourse. Their innovative use of materials, emphasis on sustainability, and ability to blend cultural heritage with modern aesthetics have resonated with a global audience. This growing recognition not only elevates individual designers but also positions Brazil as a key player in the international design community.
In summary, the international design scene is in constant flux, shaped by an array of political and economic forces. The shifts in the demographics of participants and exhibitors at these events reflect broader global dynamics, offering new perspectives and inspirations for the future of design. As the political landscape continues to evolve, so too will the trends and influences that define the world of design. This interplay between global politics and design highlights the importance of staying attuned to geopolitical developments to understand and anticipate future trends in the design industry.
